Instagram confirms it is testing an unskippable ad format with a countdown timer that briefly prevents feed scrolling (Sarah Perez/TechCrunch)

Sarah Perez / TechCrunch:

Instagram confirms it is testing an unskippable ad format with a countdown timer that briefly prevents feed scrolling  —  Instagram confirmed it’s testing unskippable ads after screenshots of the feature began circulating across social media.  These new ad breaks will display a countdown timer …