How generative AI is transforming the advertising industry; WPP and Publicis plan to spend hundreds of millions of dollars to embed AI in their businesses (Daniel Thomas/Financial Times)
Daniel Thomas / Financial Times:
How generative AI is transforming the advertising industry; WPP and Publicis plan to spend hundreds of millions of dollars to embed AI in their businesses — At the start of the year, every single one of the roughly 100,000 people working for advertising giant Publicis received a video message …