Attain: Boomers and Generation X consumers in the US shopped more frequently and spent more than Gen Z on Temu in 2023; Boomers shopped twice as much as Gen Z (Bloomberg)
Bloomberg:
Attain: Boomers and Generation X consumers in the US shopped more frequently and spent more than Gen Z on Temu in 2023; Boomers shopped twice as much as Gen Z — – Boomers shopped twice as much on app as Gen Z consumers — Broad appeal lifts Temu’s effort to take on Amazon in US