Analysis: in 2023, 85% of videos on TikTok contained music, up from 69% in 2019; 84% of videos on YouTube, 58% on Instagram, and 49% on Facebook contained music (Jenny Crawford/Pex)
Jenny Crawford / Pex:
Analysis: in 2023, 85% of videos on TikTok contained music, up from 69% in 2019; 84% of videos on YouTube, 58% on Instagram, and 49% on Facebook contained music — TikTok, the pandemic’s golden child that couldn’t be banned, is under fire once again. This time, Universal Music Group (UMG) …