Queue, a growing app for movie and TV show tracking, reviews and recommendations with over one million downloads in the last year, has partnered with Lionsgate on a new promotion tied to the release of “The Hunger Games: The Ballad of Songbirds & Snakes.”
The app is backed by notable filmmakers including Oscar and Emmy-winning producer Todd Lieberman of Hidden Pictures and filmmaker David Gordon Green. Liberman is the producer of “The Fighter” and “The Proposal,” while Green directed “Halloween” and “Pineapple Express.” The pair teamed on the drama, “Stronger.”
As part of the promotion, two Hunger Games fans will get a chance to attend the red carpet fan screening of “Songbirds & Snakes.”
Next week, Queue kicks off the sweepstakes. Any U.S.-based user can enter. Additionally, beginning Nov. 1, Queue users purchasing a ticket to see the new movie can receive a second ticket for free, available only through the app. The partnership extends beyond promotions and includes a “Hunger Games”-themed badge that users can unlock to display on their profile, marking the first branded badge on the app.
Queue was founded by Garrett Rothstein, who was formerly of Snapchat, Bird and Quibi; along with Spencer Rascoff, the ex-CEO of Zillow; and Donny Giovannini, Snapchat’s first product manager. In addition to Lieberman and Green, investors include Founder Collective, a venture capital firm. Queue has built an audience with features such as Copy and Paste, which allows users to import their existing watchlist from their Notes app or a spreadsheet. Queue then creates a grid of title art. Users can then quickly see where these titles are available to stream, watch trailers and read reviews from friends and other members of their digital community.
“We’re thrilled to be working with Lionsgate on our first studio partnership,” said Rothstein, who serves as the company’s CEO. “We’re excited that Queue will be bringing a once-in-a-lifetime experience to a lucky winner attending the Special Fan Screening and providing access to bonus tickets for many more of our users. Our audience loves the ‘Hunger Games’ universe and I couldn’t think of a better studio or title as our first partner.”
“We’ve been genuinely impressed by Queue’s passionate and dedicated community of moviegoers and passionate ‘Hunger Games’ fans. This collaboration offers us an incredible opportunity to connect with our fans in a dynamic, social-forward environment where they can share their love for the franchise. This aligns perfectly with our mission of engaging with our audience and celebrating what they hold dear,” added Briana McElroy, SVP and head of worldwide digital marketing for Lionsgate.