Senior YouTube staff express concerns over Shorts drawing away audiences from long-form videos, which produce more revenue but may be "dying out" as a format (Cristina Criddle/Financial Times)
Cristina Criddle / Financial Times:
Senior YouTube staff express concerns over Shorts drawing away audiences from long-form videos, which produce more revenue but may be “dying out” as a format — Concerns raised that TikTok rival is drawing audiences away from the platform’s longer-form videos